Company and Logo


You might think the arrow does nothing here. But it says that has
everything from a to z and it also represents the smile brought to
the customer’s face.

Sun Microsystem

The SUN Microsystems logo is a wonderful example of symmetry and order. It
was a brilliant observation that the letters u and n while arranged adjacent to
each other look a lot like the letter S in a perpendicular direction.


the horizontal stripes suggest “speed and dynamism.” The logo was designed by graphic designer Paul Rand.


In 1987, Microsoft adopted its current logo, the so-called “Pacman Logo” designed by Scott Baker. According to the March 1987 Computer Reseller News Magazine, “The new logo, in Helvetica italic typeface, has a slash between the o and s to emphasize the “soft” part of the name and convey motion and speed.”


Am not sure how many of you have noticed a hidden symbol in the Federal
Express logo. Yeah, I am talking about the ‘arrow’ that you can see between
the E and the x in this logo. The arrow was introduced to underscore speed and
precision, which are part of the positioning of the company.


The font used in the Accenture logo is Rotis Sans Serif. Rotis SemiSans was used from 1998 through 2000 in the “A to the Power of C” Andersen Consulting logo.

The greater-than sign over the ‘t’ is intended to show that the company is looking to the future. The mark is also an accent mark in music.


The now ubiquitous blue-coloured Tata logo was designed by the Wolff Olins consultancy. The logo was meant to signify fluidity; it may also be seen as a fountain of knowledge, also as a tree of trust under which people can take refuge.


The Ford oval trademark was first introduced in 1907. The dark blue background of the oval is known to designers as Pantone 294C, the same color used in Finland’s flag. The Ford script is credited to Childe Harold Wills, Ford’s first chief engineer and designer. He created a script in 1903 based on the one he used for his business cards. Today, the oval has evolved into a perfect oval with a width-to-height ratio of 8:3.
The current Centennial Oval was introduced on June 17, 2003 as part of the 100th anniversary of Ford Motor Company


Eighty-20 is a small consulting company which does sophisticated financial
modeling, as well as some solid database work. All their work is highly
quantitative and relies on some serious computational power, and the logo is
meant to convey it.

People first guess that 20% of the squares are
darkened, but that turns out to be false after counting them. The trick is to
view the dark squares as 1’s and the light squares as 0’s. Then the top line
reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in


14 Responses to “Company and Logo”

  1. ChiragMehta Says:

    Really good …can i link the same on my blog

  2. ravithesun Says:

    thanks.. 🙂
    no problem buddy… U can link this articel 2 ur blog..

  3. ये मेरी लाईफ है - चिराग मेहता » Blog Archive » Company and Logo Relations Demystified Says:

    […] Read More on what Major companies logos are meant for , what they depict …and how they came into existence @ Ravi Mevcha ’s Blog […]

  4. swasti Says:

    thnkx really adds to my business GK which is almost negligible..its nice

  5. vaibhav gera Says:

    it ws really a gr8 info… thanks….

  6. sk Says:

    Nice article! I didn’t know so much thinking went into designing logos. 🙂

  7. Jigar Sheth Says:

    It was Great Ravi….
    Such the great things to know…. :))

  8. VD Says:

    hey ravi!!!
    thnx for sharing such an interesting thng…ths really a great thng to know about

  9. ravithesun Says:

    Thank U all 🙂
    keep visiting my blog for more update…

  10. 10th Way Says:

    Thanks for the article, great logo design on display here. I also like the NEXT and Virgin logos.

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  12. Guest Says:

    This website has a lot of logos and some good stories behind their origin.

  13. dj Says:

    Great stuff !!
    Are you a logo designer or some kind of a designer?

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