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Indian Blogging Survey November 27, 2006

Posted by Ravi in General.
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Indians seem rather comfortable penning their thoughts on hardbound diaries than making entries online….

here are some result from ‘Blogging India: An MSN and Windows Live Report’ released on Monday.

1) Of all the people who surf the internet in India, only 39 per cent were aware of      blogs

2) Only 14 per cent of all netizens found to be actively blogging

3) Three quarters (76 per cent) of bloggers in India are men, while women
    only account for 24 per cent.

4) India’s blogosphere is also fuelled by young adults with 54 % of
    bloggers between the ages of 25-34, 32 per cent under 25 and 15 % over 35.

5) Self development and entertainment is at the heart of India’s blogosphere,
    with a large number of online users reading blogs to stay informed
    about world events.

6) When asked which subjects they enjoyed reading the most, 32%
    of respondents cited technology and 24 per cent news and education,
    illustrating the impact of India’s booming technology sector on society.

7) Blogs written by business leaders were found by half of all online users in India
    to be most enjoyable to read.

8) Another 24 per cent of the respondents took interest in reading
    blogs by politicos.

9) 42 per cent of online users reading blogs to stay informed about
    world events 49 per cent citing entertainment as the main reason
    they read blogs

10) 45 per cent, of respondents believe that blog content is as trustworthy
     as traditional media such as newspapers, radio and TV.

11) 58% of bloggers started a blog because they wanted to express
     passionate views, while 40% of India’s bloggers did so to entertain
     others  through their writing.

12) A majority, 47% of blog owners indicated that writing about their views
     and commenting on the world around them was what they enjoyed
     the most about the activity.

13) 90% of bloggers spend up to 5 hours per week reading blogs or updating
     their own blogs.

Source : Moneycontrol.com,DNAindia.com

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1. Blog survey la indieni « netoo - November 29, 2006

[...] 1) Of all the people who surf the internet in India, only 39% were aware of blogs 2) Only 14% of all netizens found to be actively blogging 3) Three quarters (76%) of bloggers in India are men, while women only account for 24%. 4) – 13) read Ravi-TheSun, compiling the original news by Moneycontrol.com and DNAindia.com. [...]

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